This chapter was all about blogs. Most of it is stuff I’ve heard before, that blogging has changed journalism and so on. Like writing, in blogging, you have to read in order to learn how to write. There is a list of the top 100 blogs at Technorati.com.
Blogging
Blogger.com and WordPress.com are two of the leading platforms. They are often used by organizations so it’s best to start a blog on those websites to give you practice for potential employers. When blogging, keep in mind these tips:
- You should put the reader first.
- Organize your ideas.
- Be direct.
- Be the authority, with a personality.
- “How’s this, Mom?” – step away from your work for about 15 minutes before you publish it. Also, keeping your mom in mind will help you write respectfully and clearly.
- Make your posts scanable – make your posts easy to scan for busy readers.
- Link, summarize and analyze.
- Be specific with headlines.
- Have a good attitude.
- Use photos and screenshots
- Post early, post often – doesn’t have to be once a day.
- Participate in the community
- Read, Comment on and link to other blogs
- Set up RSS feeds
I also liked this video on the myths of blogs:
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